Welcome to MomoSara!

Who Am I?
Hi there! I'm Dana Shapira, a 35-year-old jewelry designer living and working in Tel Aviv, Israel.

My Story
I've loved jewelry since I was a kid, and I always knew I wanted to work in this field. I studied jewelry design at Bezalel Academy of Arts and Design in Jerusalem and graduated with honors. After that, I showcased my work internationally, including at the Marzee Gallery in Holland and the Talente competition in Germany.

My Experience
I've worked in the Israeli jewelry industry for several years, designing for stores and creating men's collections for local brands. Eventually, I decided to start my own brand, MomoSara, inspired by my rustic and whimsical style. Each piece I make combines playful quirkiness with sharp, clean lines.

The Heart of MomoSara
MomoSara is named after my beloved grandparents, Momo (Shlomo) and Sara. To me, jewelry is more than just fashion—it's something meaningful that can be passed down through generations.

The MomoSara Journey
I do everything myself—designing, creating, polishing, packaging, and shipping. I love every moment of it, especially when I see someone wearing my jewelry or when I ship a package across the globe.

Thank You
Your support means everything to me. Thanks for buying and supporting local, handmade jewelry.

Love,

Dana Shapira